Get to Know Our Marketing, Branding and Strategy Experts
With over 50 years of combined client-side experience with global brands to local start-ups, we have the knowledge to grow your brand.
Meet Will Riley.
Will is a speaker, coach, marketer, and strategist. While you may not have met him, chances are you’re familiar with his work. In his 15+ years of being an award-winning marketing executive, he’s built the strategy, innovation and messaging for both global and local brands. From national restaurant chains and global consumer goods to celebrities and adult beverages, he’s worked with brands that you likely either see or use every day.
He’s a firm believer that communication is at the root of most business challenges. As a result, he enjoys working with employees at all levels to build support for strategic vision and helping find measurable ways to keep teams focused and delivering their best work.
Will bring a unique perspective to each client. Having spent time in the hospitality, consumer packaged goods, retail, technology, and financial services industries, he has a keen understanding of what it takes to form stronger connections with both employees and customers in a variety of situations.
Will holds a BS in Business Administration from the University of South Carolina and an MBA from the University of Georgia. He is also a Certified Coach and 5 Voices instructor through GiANT Worldwide and a Certified Facilitator of Working Genius.
Managing Partner
Meet Danny Sutton.
Danny has spent his 20+ year career in sales, business development and project management across a variety of organizations and industries. Over the past 10 years, he’s focused on the healthcare space because helping others (particularly in elder care) is and always will be a passion of his. Danny serves as our Chief Development Officer and helps COOP and our clients find the best programs to enhance their leadership skills and implement them within the organization accordingly.
You would be hard pressed to find someone as magnetic and whole-hearted as Danny. As one of our coaches, he enjoys working with individuals contemplating change and balance within their lives and is known for diving deep with thought-provoking and empathic questions.
Danny resides in Watkinsville, GA and is the better-half of Will.
Partner
Meet Cason Dremann.
Cason is our head “coach.” Having spent more than a decade in the sports and fitness industry, he has developed an unparalleled ability to understand the unique pain points of others and find strategies to bring the best out of our clients and their employees. Having owned a coaching business for many years, Cason understands the challenges that business owners face on a daily basis and has a natural, built-in empathy to be able to connect with others and find innovative ways to solve problems. Cason serves as a COOP consultant and is responsible for community development and consulting with our clients.
Outside of coaching and consulting, Cason loves spending time with his family, wife Jess and daughter Tinley, and resides just outside of Athens, GA. If you want to be an instant friend, tell him you love baseball.
Cason Dremann
Consultant
Jay Boling
Business Development
Meet Jay Boling.
Jay brings over 12 years of experience in economic development, sports tourism, and destination marketing to the COOP team. His career began as a Marketing & Promotions Assistant for the University of Georgia Athletic Association before working in the Facilities/Event Management office. For over 6 years he served in various business development roles with the Athens (GA) CVB, where he served as the lead recruiter for sporting events to Athens and promoted the city's recreational assets. Jay's expertise in sports tourism, marketing, and community development enabled him to grow significant roots in the Athens area and form beneficial relationships with hundreds of local businesses and hospitality stakeholders.
Jay is a proud Georgia resident and avid Dawgs fan, having grown up in Cumming before moving to Athens to begin graduate school. He holds a BBA in Business Management from Georgia College & State University and an MS in Kinesiology from the University of Georgia.
His work in the community includes Books for Keeps, Athens Community Council on Aging, Oconee Parks & Recreation, and the Athens Jaycees, where he currently serves as President of the board. In his free time, Jay enjoys spending time with friends and family, going to sporting events, cycling, and honing his cooking skills.