Drive Sustainable Growth:
A Comprehensive Process

It all starts with putting strategy first.

Head, Heart, and Hand matter.

We believe that truly impactful business growth stems from a deep understanding of your unique needs and aspirations. True success requires a holistic understanding of your business. Our integrated approach, guided by the principles of Head, Heart, and Hand, ensures we deliver impactful solutions that drive sustainable growth.

Read below to understand how we work.

Head:
A Strategic Foundation

Our journey includes a comprehensive deep-dive into your business. We immerse ourselves in your market, analyze your landscape, and gain a deep understanding of our unique strengths and challenges through a series of 1:1 interviews with stakeholders. As a result, we develop a customized strategic roadmap and phased approach to achieving your goals.

Heart:
Purpose-Driven Impact

We work closely with you to articulate your vision, mission, purpose, and values. These core principles guide all our decisions and ensure your brand resonates authentically with your target audience. A compelling brand story reflects your unique brand personality and connects with your customers on an emotional level. A strong company culture is essential for attracting and retaining top talent.

Hand:
Effective Execution & Engagement

We develop a comprehensive go-to-market strategy that ensures your products and services reach your audience. This includes content marketing, digital marketing, sales support, business development strategy, and strategic planning. We work with you to develop strategies to engage and empower your team throughout the entire process, fostering a culture of ownership and shared success.

Experience & Clients

Consulting Client
Marketing Experience
Marketing Client
People Development Client
People Development Client
Marketing Experience
Consulting Client
Keynote Client

  • "Using the 5 Voices framework helped me avoid what could have been a tough conversation. It was very productive, ended in a hug, and genuinely warm feelings."

    J. Luciani

    University of Georgia

  • "We owe so much of our growth to you, Will. Your teachings have helped us all become better leaders and better people."

    S. Morel

    First Communities

  • "Super great session! I though your style was really engaging, entertaining and insightful!"

    A. Palmer

    Newell Brands

  • "Thank you for a great meeting. I'm personally challenging myself to take the stuff we spoke about and implement them. There isn't a reason I can't do these things, and making excuses is only going to hold me back."

    D. Robb

    Elavon

  • "Thank you for a great session this morning! I appreciate you challenging me to explore complex ideas and calling me up when you see opportunities."

    J. Collins

    Oconee State Bank

  • "Thanks for making a great impact on our org this year. Funny as you're just as much a part of our fam as the rest of us!"

    K. Carr

    First Communities

People Development Certifications

GiANT is a technology-forward provider of leadership and employee development tools. Each member of the COOP team is required to be certified as a GiANT Guide, the GiANT methodology of coaching, 5 Voices facilitator, 100X Leader facilitator, Coaching Intensive, and more.

Working Genius is 20% communication and 80% productivity. People who understand their genius show up to work happier, are more effective, and play well with others. Certified facilitators are equipped to analyze and apply results to help individuals and teams leverage Working Genius to be more innovative, strategic, and effective.

GiANT Certified Coach
Working Genius Certified
GiANT 100X Leader Certified
GiANT 5 Voices Certified